Sales workflow (entry guide)

This is an entry guide that outlines the overall picture of sales operations, consisting of a 5-line structure: Master Data → Quotation → Order Received → Shipping → Invoice, and 5 channels: Face-to-face, E-commerce, EDI, Fax, and Mobile. It also organizes how to use each screen according to the person in charge.

6 min
Updated: April 21, 2026
Beginner
Sales Flowentrancebig pictureFlow guideCRMECEDI

The context of this article

Sales operations proceed in five lines: Master → Quotation → Order → Shipment → Invoice. Order entry is divided into five channels: In-person, EC, EDI, FAX, and Mobile, and which screen to use is determined by the "type of customer" and the "source of the order".

If you're unsure which screen to open or how to integrate orders from multiple channels, please first refer to the overall diagram and reading order by person in this article.


Overview of Sales Operations

5-line configuration

flowchart LR
    M[マスタ] --> E[見積]
    E --> O[受注]
    O --> D[出荷]
    D --> I[請求]
    I --> A[会計へ連動]
LineCenter screenDescription
Master Customer Master CRM HubManaging Customer and Prospect Information
Quote Quotation (Standard) / Estimate Creation (Outline) / Mobile EstimateCustomer Proposal Creation
Order Received Individual Order Entry / Order Hub / EDI import / FAX OrderOrder Record
Shipping Shipping slip / Shipping ScheduleShipping Records and Inventory Allocation
Claim invoice Sales recording and payment management

5-Channel Configuration (Order Entry Route)

Orders are created on the screen best suited to the order source. All channels are ultimately combined into a single order.

flowchart LR
    S1[対面・電話] --> S[個別受注入力]
    S2[EC サイト<br/>楽天/Amazon/Yahoo!] --> EC[受注ハブ]
    S3[EDI ファイル<br/>CSV/Excel] --> EDI[EDI 取込]
    S4[FAX] --> F[FAX 受注]
    S5[外出先] --> MQ[モバイル見積]
    S --> SO[受注]
    EC --> SO
    EDI --> SO
    F --> SO
    MQ --> E[見積書] --> SO
ChannelArticleTypical Use Cases
In-person or by phone Individual Order EntryTypical orders received by phone, email, or in person
EC IntegrationOrder Hub (EC Order Workbench)Bulk import of online orders from Rakuten, Amazon, Yahoo!, etc.
EDI Integration EDI importPreliminary orders, Kanban cards, and confirmed orders for supermarkets, mass retailers, etc.
FAX Order FAX Order Order forms received by fax are automatically read using OCR.
Mobile EstimateMobile EstimateCreate and send estimates instantly while on the go

One-line explanation for each screen

Master

ScreenArticleUsage
/app/customer Customer MasterFormal registration and editing of business partners
/app/crm-hubCRM HubIntegrated management of leads, opportunities, and activity history
/app/sales-funnelSales FunnelProgress Dashboard by Sales Stage

Quotation

ScreenArticleUsage
/app/quotation Quotation (Standard)Generic quotation creation. No integration with bill of materials.
/app/quotation-composerEstimate Creation (Bill of Materials)Process-Based Estimate Using a Bill of Materials Method
/app/quotation-matrix-viewEstimate Creation (Cost by Process)Estimates that build up costs by process
/app/mobile-quotationMobile EstimateCreate an estimate from your smartphone while you're out and about

Order received

ScreenArticleUsage
/app/simple-order Individual Order EntryIn-person and telephone orders. A dedicated screen that completes the process in 3 steps.
/app/sales-order(Standard Form)Standard order form. For special cases.
/app/ec-order-workbenchOrder Hub (EC)Bulk import and mapping of orders from EC platforms
/app/edi-import EDI import Import preliminary notices, Kanban cards, and orders from EDI files (CSV/Excel)
/app/fax-order FAX OrderFAX orders are automatically read using OCR and reviewed by reliability level
/app/order-managementOrder Progress BoardGet a daily overview of the progress from order placement to production and shipment

shipping

ScreenArticleUsage
/app/delivery-note Shipping slipShipping Records and Inventory Allocation (Standard)
Shipping Schedule List / Shipping InstructionsMaintenance ScheduleDedicated screens for shipping plans, scan results, etc.

Claim

ScreenArticleUsage
/app/sales-invoice invoiceIssuance of sales invoices and integration with accounting

Demand forecast

ScreenArticleUsage
/app/demand-calendarDemand CalendarView monthly demand, production, and sales at a glance
/app/forecast-dashboardPrediction Accuracy DashboardVisualize the difference between predictions and actual results
(concept) Demand forecasting (AI)Prediction Mechanism and Overall Structure
/app/demand-intelligence-settingsDemand forecast settingsProphet parameter and data source management

Articles You Should Read First, by Personnel

Sales Representative (Focusing on handling new and existing customers)

1. Sales workflow (This article) 2. Customer Master 3. Individual Order Entry 4. Quotation (Standard) 5. invoice

Sales Representative (primarily focused on e-commerce channels)

1. Sales workflow (This article) 2. Order Hub (EC Order Workbench) 3. Demand forecasting (AI)

Sales Representative (Supermarkets/Mass Retailers)

1. Sales workflow (This article) 2. EDI import 3. Order progress board

Sales Representative (primarily handling fax orders)

1. Sales workflow (This article) 2. FAX Order 3. Individual Order Entry (For manual correction of rejected cases)

Sales Manager

1. Sales workflow (This article) 2. CRM Hub 3. Sales Funnel 4. Prediction Accuracy Dashboard

Shipping Department

1. Shipping slip 2. Shipping Schedule List 3. Order progress board

Accounting Staff (from a sales collaboration perspective)

1. invoice 2. Account titles 3. Payment and reconciliation Accounting manual reference

System Administrator

1. Customer Master (Customer group settings) 2. Setting the demand forecast 3. EDI import mapping settings ( EDI import (See "Pre-configuration")


Flowchart for Deciding Which Channel to Use

In businesses where orders come in simultaneously through multiple channels, the first challenge is deciding "which channel to record orders from the same customer in." The following decision-making flow can serve as a guideline.

flowchart TD
    Start[注文が入った] --> Q1{ソースは?}
    Q1 -->|対面・電話・メール| A[個別受注入力]
    Q1 -->|EC サイト| B[受注ハブ]
    Q1 -->|EDI ファイル| C[EDI 取込]
    Q1 -->|FAX| D[FAX 受注]
    Q1 -->|外出先で見積先行| E[モバイル見積]
    E --> F[帰社後に通常受注化]
    F --> A

Principles of Channel Selection

  • Fix screen by source: Even for the same customer, separate screens based on the input channel, such as "phone orders = individual order entry, e-commerce orders = order hub".
  • Avoid duplicate entries: Since EDI/EC/FAX all have automatic import functions, manually entering individual orders without realizing it will result in duplicate orders.
  • Manual entry is a last resort: Manual entry is only used in exceptional cases when EDI, EC, or FAX cannot be imported, and only for individual order entries.

Glossary

TerminologyExplanation
OrderRecord of a formal order from a customer
Shipping SlipShipping Records and Inventory Allocation Documents
InvoiceSales Invoice
QuotationPrice Proposal to Customer
LeadCustomers with contact information but not yet in the negotiation stage
Inquiry (Opportunity)Specific inquiry from a prospective customer
Preliminary NoticePlanned quantity received in advance from the customer, such as "We plan to order around this much."
KanbanProduction and delivery timing instructions
EDIElectronic Data Interchange. Automatic import based on CSV/Excel files.
Customer GroupsCategories for classifying customers (wholesale, retail, direct sales, etc.)
TerritoryCustomer's location
Demand EventsFactors influencing demand fluctuations such as e-commerce sales and year-end gift-giving

FAQ

Q: We received both an in-person phone order and an e-commerce order from the same customer. How should we handle this?

The general rule is to record each source as a separate order. Telephone orders are Individual Order Entry So, EC orders are imported into the order hub. Aggregation is/app/order-management You can aggregate this information using the (Order Progress Board) or customer-specific reports.

Q: Which should take priority: EDI data entry or fax-based order processing?

It is automatically determined by which channel each trading partner is using to send the information. If the same trading partner sends both EDI and fax, EDI is given priority (it has higher automatic accuracy), and faxes are often treated as "urgent additions that could not be sent via EDI".

Q: Which screen is used to convert a quote into an order?

Quotation (Standard) Alternatively, you can convert it into an order by clicking "Create → Order" from the estimate creation (configuration sheet).

Q: What is the relationship between demand forecasting and production planning?

Demand forecasts (preliminary / Prophet AI forecasts) are used for automatic production plan suggestions. For details, see below. Demand forecasting (AI) And, on the planning dashboard side Order progress board Please refer to the following.

Q: What is the difference between the standard order form and individual order entry?

  • Individual Order Entry (/app/simple-order ): A dedicated screen that completes the process in 3 steps. Designed for telephone order handling.
  • Standard Form (/app/sales-order ): Standard order form. For special field editing and bulk import purposes.

For daily operations, we recommend individual order entry.

Q: I feel like the order progress board was in a different location.

Previously, manuals for manufacturing (/manual/manufacturing/order-management It was previously located in [location], but the actual screen is now publicly available as the "Order Progress Board" in the "Selling" workspace on the sidebar, so it has been moved to the sales section. The old URL will automatically redirect to the sales manual.


Next Steps

Please start with the "First Article to Read" that corresponds to your area of ​​responsibility. If you would like to get an overview, Customer Master Quotation (Standard) Individual Order Entry Shipping slip invoice Reading them in this order will give you a feel for the 5-line structure of the work.

Want to learn more?

If you have any questions about how to use the system, please get in touch. Our ERPNext implementation specialists will support you directly.